`Digital Marketing KPI Calculator`

Measure campaign performance with clarity. This free KPI calculator evaluates ROAS, CPA, and CVR from your data, helping you understand what’s working and where to optimize—ideal for Google Ads, Meta Ads, and other performance-driven campaigns.

Case Studies

AI Prompt Hub

Digital Marketing KPI Calculator

Your Campaign Data (Inputs)

⚙️ Platform & Campaign Setup−

Ad Platform?

Campaign Budget ($)?

Campaign Duration (Days)?

Targeting Approach?

Match Type?

Campaign Objective?

Currency

📊 Performance Metrics−

Total Impressions?

Total Clicks?

Landing Page Views?

💵 Cost Metrics−

Total Spend ($)?Lock Total Spend (auto-calculate from CPM/CPC)

CPM (Cost Per 1000 Impressions)?

CPC (Cost Per Click)?

🎯 Conversion Metrics−

Total Conversions?

New Customers (Optional)?

Bounce Rate (%) (Optional)?

💼 Business Value (Optional)+

Total Revenue ($)?

Average Order Value ($)?

Repeat Purchase Rate (%)?

Avg Purchases Per Customer?

Estimated Eligible Impressions?

Top Position Impressions?

Calculated Results

🔬 Advanced Metrics+

Landing Page View Rate

0.00%

Engagement Rate

0.00%

Bounce-Adjusted CVR

0.00%

Click-to-Lead Rate

0.00%

Lead-to-Customer Rate

0.00%

Cost Per Landing Page View

$0.00

Cost Per Engagement

$0.00

Cost Per Lead

$0.00

Customer Acquisition Cost

$0.00

Avg Revenue Per Conversion

$0.00

Estimated Lifetime Value

$0.00

LTV/CAC Ratio

0.00

Search Impression Share

0.00%

Top-of-Page Impression Share

0.00%

📏 Benchmark Comparison+

CTR

0.00%

Benchmark: 4.00%
—

CPC

$0.00

Benchmark: $2.00
—

CPM

$0.00

Benchmark: $20.00
—

CVR

0.00%

Benchmark: 3.50%
—

CPL

$0.00

Benchmark: $50.00
—

ROAS

0.00:1

Benchmark: 4.00:1
—

📅 Daily Pace Breakdown+

Daily Spend

$0.00

Daily Impressions

0

Daily Clicks

0

Daily Conversions

0.00

📈 Profitability & ROI+

Profit (Net Revenue)

$0.00

Return On Ad Spend (ROAS)

0.00 : 1

Average Order Value (AOV)

$0.00

📊 Performance & Effectiveness+

Conversion Rate (CVR)

0.00%

Click-Through Rate (CTR)

0.00%

Video View Rate (VVR)

0.00%

💰 Cost & Efficiency+

Cost Per Acquisition (CPA)

$0.00

Cost Per Click (CPC)

$0.00

Cost Per Mille (CPM)

$0.00

Cost Per View (CPV)

$0.0000

💡 AI Campaign Strategy & Recommendations+

Enter your metrics and click the button above for a personalized campaign analysis.

FREE TOOLS

`Digital Marketing KPI Calculator`

Measure campaign performance with clarity. This free KPI calculator evaluates ROAS, CPA, and CVR from your data, helping you understand what’s working and where to optimize—ideal for Google Ads, Meta Ads, and other performance-driven campaigns.

Case Studies

AI Prompt Hub

Digital Marketing KPI Calculator

Your Campaign Data (Inputs)

⚙️ Platform & Campaign Setup−

Ad Platform?

Campaign Budget ($)?

Campaign Duration (Days)?

Targeting Approach?

Match Type?

Campaign Objective?

Currency

📊 Performance Metrics−

Total Impressions?

Total Clicks?

Landing Page Views?

💵 Cost Metrics−

Total Spend ($)?Lock Total Spend (auto-calculate from CPM/CPC)

CPM (Cost Per 1000 Impressions)?

CPC (Cost Per Click)?

🎯 Conversion Metrics−

Total Conversions?

New Customers (Optional)?

Bounce Rate (%) (Optional)?

💼 Business Value (Optional)+

Total Revenue ($)?

Average Order Value ($)?

Repeat Purchase Rate (%)?

Avg Purchases Per Customer?

Estimated Eligible Impressions?

Top Position Impressions?

Calculated Results

🔬 Advanced Metrics+

Landing Page View Rate

0.00%

Engagement Rate

0.00%

Bounce-Adjusted CVR

0.00%

Click-to-Lead Rate

0.00%

Lead-to-Customer Rate

0.00%

Cost Per Landing Page View

$0.00

Cost Per Engagement

$0.00

Cost Per Lead

$0.00

Customer Acquisition Cost

$0.00

Avg Revenue Per Conversion

$0.00

Estimated Lifetime Value

$0.00

LTV/CAC Ratio

0.00

Search Impression Share

0.00%

Top-of-Page Impression Share

0.00%

📏 Benchmark Comparison+

CTR

0.00%

Benchmark: 4.00%
—

CPC

$0.00

Benchmark: $2.00
—

CPM

$0.00

Benchmark: $20.00
—

CVR

0.00%

Benchmark: 3.50%
—

CPL

$0.00

Benchmark: $50.00
—

ROAS

0.00:1

Benchmark: 4.00:1
—

📅 Daily Pace Breakdown+

Daily Spend

$0.00

Daily Impressions

0

Daily Clicks

0

Daily Conversions

0.00

📈 Profitability & ROI+

Profit (Net Revenue)

$0.00

Return On Ad Spend (ROAS)

0.00 : 1

Average Order Value (AOV)

$0.00

📊 Performance & Effectiveness+

Conversion Rate (CVR)

0.00%

Click-Through Rate (CTR)

0.00%

Video View Rate (VVR)

0.00%

💰 Cost & Efficiency+

Cost Per Acquisition (CPA)

$0.00

Cost Per Click (CPC)

$0.00

Cost Per Mille (CPM)

$0.00

Cost Per View (CPV)

$0.0000

💡 AI Campaign Strategy & Recommendations+

Enter your metrics and click the button above for a personalized campaign analysis.

FREE TOOLS

`Digital Marketing KPI Calculator`

Measure campaign performance with clarity. This free KPI calculator evaluates ROAS, CPA, and CVR from your data, helping you understand what’s working and where to optimize—ideal for Google Ads, Meta Ads, and other performance-driven campaigns.

Case Studies

AI Prompt Hub

Digital Marketing KPI Calculator

Your Campaign Data (Inputs)

⚙️ Platform & Campaign Setup−

Ad Platform?

Campaign Budget ($)?

Campaign Duration (Days)?

Targeting Approach?

Match Type?

Campaign Objective?

Currency

📊 Performance Metrics−

Total Impressions?

Total Clicks?

Landing Page Views?

💵 Cost Metrics−

Total Spend ($)?Lock Total Spend (auto-calculate from CPM/CPC)

CPM (Cost Per 1000 Impressions)?

CPC (Cost Per Click)?

🎯 Conversion Metrics−

Total Conversions?

New Customers (Optional)?

Bounce Rate (%) (Optional)?

💼 Business Value (Optional)+

Total Revenue ($)?

Average Order Value ($)?

Repeat Purchase Rate (%)?

Avg Purchases Per Customer?

Estimated Eligible Impressions?

Top Position Impressions?

Calculated Results

🔬 Advanced Metrics+

Landing Page View Rate

0.00%

Engagement Rate

0.00%

Bounce-Adjusted CVR

0.00%

Click-to-Lead Rate

0.00%

Lead-to-Customer Rate

0.00%

Cost Per Landing Page View

$0.00

Cost Per Engagement

$0.00

Cost Per Lead

$0.00

Customer Acquisition Cost

$0.00

Avg Revenue Per Conversion

$0.00

Estimated Lifetime Value

$0.00

LTV/CAC Ratio

0.00

Search Impression Share

0.00%

Top-of-Page Impression Share

0.00%

📏 Benchmark Comparison+

CTR

0.00%

Benchmark: 4.00%
—

CPC

$0.00

Benchmark: $2.00
—

CPM

$0.00

Benchmark: $20.00
—

CVR

0.00%

Benchmark: 3.50%
—

CPL

$0.00

Benchmark: $50.00
—

ROAS

0.00:1

Benchmark: 4.00:1
—

📅 Daily Pace Breakdown+

Daily Spend

$0.00

Daily Impressions

0

Daily Clicks

0

Daily Conversions

0.00

📈 Profitability & ROI+

Profit (Net Revenue)

$0.00

Return On Ad Spend (ROAS)

0.00 : 1

Average Order Value (AOV)

$0.00

📊 Performance & Effectiveness+

Conversion Rate (CVR)

0.00%

Click-Through Rate (CTR)

0.00%

Video View Rate (VVR)

0.00%

💰 Cost & Efficiency+

Cost Per Acquisition (CPA)

$0.00

Cost Per Click (CPC)

$0.00

Cost Per Mille (CPM)

$0.00

Cost Per View (CPV)

$0.0000

💡 AI Campaign Strategy & Recommendations+

Enter your metrics and click the button above for a personalized campaign analysis.

FREE TOOLS